Articles filed underConsumer behavior
NutriScore: How effective is it, and does it really influence purchasing behavior?
By Pierre-Nicolas Schwab •
Since its launch, the Nutri-score has generated extensive debate, and the recent revision of its calculation method has not helped. The Nutri-score rates the nutritional quality of foods from A to E, and it divides as much as it attracts.…
Consumer Trends in 2026: Analysis and Strategic Advice
Europe enters 2026 with a rather turbulent consumer landscape. Our research firm has compiled the latest available statistics to project the 2026 consumption trends. The emerging picture reveals a continent where shopping habits are evolving under the influence of complex…
High-Protein Food Market: Analysis and Outlook
This article provides a comprehensive overview of the high-protein food market. The consumption of GLP-1 appetite suppressants is driving innovation in the sector, impacting all product categories.
Quick commerce: Market analysis and outlook
By Pierre-Nicolas Schwab •
In this article, we analyze the phenomenon of quick commerce, from its origins to its decline. We explain its weaknesses but also its future with drone delivery.
Valentine’s Day: Latest Statistics and Outlook for 2026
By Pierre-Nicolas Schwab •
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
The adult pacifier: a new marketing opportunity?
By Pierre-Nicolas Schwab •
Does the market for adult pacifiers really exist, or is it a sham? In this article, I examine the origins of this Chinese phenomenon and the possible forms a market for this product could take.
Kidults: analysis of a booming market
By Pierre-Nicolas Schwab •
Kidults are officially consumers aged 12 and over who buy toys for themselves. However, adults primarily make up the bulk of this booming market. A complete analysis of the kidult market is available in this article.
