Eye-tracking and virtual reality: advantages and case studies

23/02/24

In this article, we present a brand-new technology that IntoTheMinds proposes exclusively to its customers. This is eye-tracking integrated into a virtual reality headset for market research purposes. This article explains how this recent technology works, its advantages, and case studies.

It’s getting harder and harder to produce ideas

16/02/24

Scientific research shows that researchers in computer science, agriculture, and medicine are becoming less and less efficient

An interactive window that surfs on recovery

22/11/23

The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.

E-commerce: 6 use cases for generative AI

16/10/23

Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).

“Shop”: TikTok’s weapon to dethrone Instagram

25/09/23

With the launch of the "Shop" tab, TikTok aims to compete with Instagram. This move is strategic, as TikTok needs more credibility in online advertising. By partnering with 200,000 merchants to launch this service, TikTok Shop aims to gain credibility and attract attention.

Food innovation on the decline (-12.7%): Trends in 2024

18/09/23

The number of innovations in the food sector fell by 12.7% worldwide in 2022. In France, the decline is even more than 20%. In this article, we analyze the 2022 figures and look at food innovation trends for 2024.

Boulebar: the café-restaurant champion of customer experience

28/08/23

Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.

Shoplifting : is the future of retail 100% phygital?

21/06/23

A charter for 100% chatGPT-free content

16/06/23

ChatGPT plugins will revolutionize e-commerce

12/06/23

ChatGPT plugins: a disruption for online food retail?

07/06/23

Shadow GPT: definition, risks, examples, statistics

22/05/23

Content creation: what future with ChatGPT? [Podcast]

12/05/23

ChatGPT and Midjourney Invent the future Louis Vuitton bags

17/04/23

Augmented reality: the example of Ditar, an innovative player in the eyewear industry

14/04/23

I tested the Fiat Metaverse Store

12/04/23

5 ways to protect content creators from generative AI

09/03/23

What is the future of market research with ChatGPT?

22/02/23

The place of early adopters in technology adoption

12/12/22

Neuromarketing: definition, uses, and examples

07/12/22

Replacing animal proteins: a real trend or a marketing bubble?

01/12/22

Oliba’s breakthrough in the beer market in 2022

07/11/22

Richard Mille RM UP-01: marketing analysis of a €1.86m watch

03/08/22

Investing in the metaverse: 3 reasons to get started [Analysis]

04/05/22

Un Regard Pour Toi: a unique store dedicated to clothing for the visually impaired

27/04/22

New Clarins boutique: 100% phygital and 200% eco-designed

01/04/22

Metaverse: 9 new jobs with potential

25/02/22

9 ethical and legal questions concerning the metaverse

21/02/22

Marketing: what good will the metaverse really do for brands?

16/02/22

What if the metaverse is not realized?

11/02/22

Carrefour Flash: thoughts on this autonomous store and connected retail

10/01/22

Marketing Mix: Duracell Optimum breaks battery market codes

15/11/21

Amazon’s innovations have a price: human and environmental

03/11/21

A visit to the most prominent Amazon Fresh in Washington

29/10/21