Marketing and Market research agency in France, Belgium and Europe

IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

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News

22/04

Vorwerk: Strategy Analysis and Outlook

You are probably familiar with the Thermomix, this premium household appliance that is not sold through traditional distribution channels. The highly successful launch of the TM7 gives me the opportunity to analyze the strategy of Vorwerk, the company behind the Thermomix. I carried out this…
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20/04

Starting a Franchise: 10 Steps to Follow

I have been denouncing for years the lack of preparation among entrepreneurs who launch without a solid project and, in 90% of cases, without a market study. My visit to the franchise fair convinced me of one thing: creating a franchise provides a framework that…
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