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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Magnum’s marketing strategy decoded: 35 years of glamour and innovation
By Pierre-Nicolas Schwab •
Magnum’s marketing strategy has stood the test of time thanks to a strong brand identity and a commitment to constant innovation. In this article, we analyse 35 years of Magnum marketing and provide you with the latest figures.
Market research in Luxembourg: we’re here to help
By Pierre-Nicolas Schwab •
We have been conducting market research in Luxembourg for over 20 years and are pleased to share our TOP 10 best data sources with you.
Heatwave: Analysis of its Effects on the Economy
By Pierre-Nicolas Schwab •
Heatwaves have economic effects that have been quantified at 0.6% of GDP. The effects vary depending on the country, and Europe is particularly affected. In this article, we analyze the situation using the most recent data.
Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]
By Pierre-Nicolas Schwab •
After years of success, Porsche finds itself in a very difficult situation. Its margin has been divided by 15, and the number of cars sold is declining. In this article, we analyze Porsche's strategy and possible scenarios for the brand's future.
![Illustration of our post "Porsche: Strategy and Scenarios for Overcoming the Crisis [Analysis]"](/blog/app/uploads/porsche-taycan-carrera-911.jpg)
Il vaut mieux savoir tout chercher que chercher à tout savoir.