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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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German automobile industry: 2024 analysis and outlook [Research]
By Pierre-Nicolas Schwab •
The German automobile industry is in a critical situation. German manufacturers are staking their survival on a shrinking market and a growing number of players, particularly in electric mobility. This article provides a comprehensive overview of the situation.
![Illustration of our post "German automobile industry: 2024 analysis and outlook [Research]"](https://intotheminds.com/blog/app/uploads/volkswagen-wolfsburg.jpg)
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American Airlines got rid of its most loyal customer
By Pierre-Nicolas Schwab •
The story of Steven Rothstein, American Airlines' most loyal and hated customer, is a textbook case. In the article below, I analyze the reasons behind a financial disaster that cost the airline $23m. It's also a plea to use the right metrics to measure customer loyalty.
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Comfort food, a key food trend for 2025
By Pierre-Nicolas Schwab •
In this article, I look at a major food trend 2025: comfort food. You will find statistics on the different "verticals" of this market and a psychological explanation of the fitness of this type of food.
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Greenwashing: retailers must play their part
By Pierre-Nicolas Schwab •
In this article, you'll discover how Nesquik inflates its margins through greenwashing. An eco-responsible product is sold for 48% more than its standard equivalent. Consumer psychology explains why this technique works so well.
Il vaut mieux savoir tout chercher que chercher à tout savoir.