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What is the future of the non-food retail sector?
By Pierre-Nicolas Schwab •
The outlook for the non-food retail sector in 2024 is bleak. But 3 underlying trends offer hope.
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Energy-efficient software: a source of competitiveness
Energy efficiency is a concept that also applies to IT. In this article, I develop the idea that choosing a software solution based on its programming language can bring productivity and financial gains.
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Free returns on the way out, despite their benefits
Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.
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Content strategy: how to differentiate yourself from ChatGPT?
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Bing and GPT4: 6 suggestions to protect your inbound marketing
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chatGPT plugins: disruptive to the future of tech
By Pierre-Nicolas Schwab •
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Air transport: market consolidation in sight
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Cross-media: definition, strategy, and examples [Guide 2023]
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5 effective strategies to increase your user engagement!
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Lead scoring: its 4 benefits on sales performance
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Shrinkflation: 4 strategies for brands to increase their profit margins
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I kicked out a prestigious prospect, it was the right thing to do.
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Shrinkflation and rationalization: the two sides of the same coin
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Lead generation: company practices in 2023 [Research]
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Content marketing: benefits and strategic advice [Guide 2023]
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Omnichannel Marketing: why local retailers need to get on board
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6 B2B trends to succeed in 2023 despite uncertainty
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Netflix Preview Club: a private panel for Netflix market research
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Trends 2023: 7 markets that are suffering post-Covid
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The food industry: less innovation, more streamlining
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DIONE: What does a good internationalization strategy look like?
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Pricing: strategies, techniques, examples [Guide 2022]
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How much does a branded podcast cost? [Guide 2022]
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Growth hacking: 3 techniques that have driven me crazy (+ 1 bonus)
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Business model by subscription: 11 examples analyzed
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Market research and surveys: beware of the Cloud Act
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Impact of the manufacturing recession on IT development
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Content calendar: 5 steps to succeed and boost your SEO
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Preparing for the recession: 9 concrete steps for your company
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Communication strategy: the brilliant example of La Casa de Papel
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Car market 2021: sales down but profits up
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Customer acquisition: 3 ways to reduce your online advertising expenses
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Nudge marketing: examples, definitions, detailed analysis [Guide 2022]
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B2B marketing: 10 actions to take advantage of the next recession
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The contribution of a pop-up store to the marketing strategy [Analysis]
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Physical commerce: free fall in store traffic [Research]