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Can X /Twitter regain advertisers’ trust?
By Pierre-Nicolas Schwab •
Linda Yaccarino's appointment as head of Twitter marks a turning point, symbolized by the social network's name change (X). The new CEO's priority will be to restore advertisers' confidence. In France, 63.5% of advertisers have abandoned Twitter, whose revenues have fallen by 80%.
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Pay the true price for your coffee at Albert Heijn [Nudge Marketing]
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Villa Pinewood: the ultimate culinary experience [podcast]
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The flagship store Zara on the Champs-Elysées: ultra-digital
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Social media KPIs: the 5-must-have metrics!
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How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
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Ricola: a pop-up store to celebrate the rebranding
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Web Analytics: definition, benefits, and strategy [Guide 2023]
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Social Media Marketing (SMM): statistics and new strategies!
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Yayoi Kusama and Louis Vuitton: the best of street marketing
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Click and mortar: definition, advantages, and examples [Guide 2023]
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Generative AI: 9 types of websites in danger
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4 examples of inbound marketing to attract more customers!
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Content syndication: statistics, definition, and strategies
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5 social media campaign ideas to engage your audience!
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3 examples of social proof to convert your visitors into customers!
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Declining podcast market: still a good inbound strategy?
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Local marketing: definition, advantages, and strategy [Guide 2023]
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Customer-centric approach: definition and 3 strategic axes
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Content curation: 6 key figures and 3 indispensable tools in 2023!
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Customer Lifetime Value: definition, calculation, and an example
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Sensory marketing: definition, advantages and use [Guide 2023]
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Referral marketing: definition, advantages, and strategic guidelines
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Stream your cooking with the Samsung connected oven: so useless
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7 examples of viral marketing that have made the rounds on the web!
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Direct marketing: definition, advantages, and strategic objectives
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Remarketing: definition, advantages, and strategies [Guide 2023]
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Account-based marketing: 3 advantages and 3 strategies to adopt
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Visit and analysis of the Lacoste flasghip store on the Champs-Elysées
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M&M’s and wokism: analysis of the disappearance of the mascots
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Marketing automation: definition, advantages, and platforms [Guide 2023]
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Expert opinion: the 4 main shortcomings of the Social Selling Index
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Shrinkflation and rationalization: the two sides of the same coin
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Street marketing: 3 tips and 3 famous campaigns
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Data marketing: advantages, strategy, and examples [Guide 2023]
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Lead management: definition, advantages and strategy