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What’s new in 2013: more advices for entrepreneurs with a focus on market research and innovation
By Pierre-Nicolas Schwab •
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L’imprimerie, a new kind of customer experience
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Delhaize seems to be happy about the results of The Cube barcodes scanning campaign
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Niche markets are sometimes larger than you expect. The case of Pedon.
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How design can enhance business innovation
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Rolls-Royce’s extreme segmentation
By Pierre-Nicolas Schwab •
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When the consumer interacts actively with the store window
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From ready-to-eat to ready-to-prepare, a new product experience
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Has Delhaize already given up?
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For its anniversary Carrefour sells at prices of 50 years ago
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Lytro will fail and go bankrupt, unless …
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The most beautiful ways to display products. Part 6: Patrick Roger
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Repetto’s store in Paris: always a pleasure to visit
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Pay What You Want
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An ice way to promote its products and store
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New trends in advertising techniques
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A PESTLE analysis may have helped the eco-construction sector
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How to announce a bad news: the example of ING
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Does Mobistar follow best practices for complaints management?
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Paul bakeries: when service and brand image do not match
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Dexia: you’re not alone
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Is this what marketing in the wine industry looks like?
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A call for an open-minded attitude in marketing innovation
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Extraordinary customer service
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FNAC wants to reinvent the relationship with the customers
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MyStarbucksIdea: a great failure ?
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Relationship marketing again and again
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Guerlain: customer experience in the historic store on Paris’ Champs Elysées
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The Belgian Post wants to rejuvenate postcards
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An outstanding customer experience in an incredible store in Brussels
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The clichés of Lavazza’s advertisement
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How to manage customers’ expectations
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The example of a well-managed customer experience by Blancpain
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What is the marketing positionning of Blancpain (Swatch group)
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A call to reinvent the codes of the luxury sector
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McCafé … Starbucks’ bane