Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Lead generation: company practices in 2023 [Research]
By Pierre-Nicolas Schwab •
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Data marketing: advantages, strategy, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
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Content marketing: benefits and strategic advice [Guide 2023]
By Pierre-Nicolas Schwab •
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Lead management: definition, advantages and strategy
By Pierre-Nicolas Schwab •
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Omnichannel Marketing: why local retailers need to get on board
By Pierre-Nicolas Schwab •
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B2B2C: its 5 main advantages and 5 concrete examples
By Pierre-Nicolas Schwab •
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6 B2B trends to succeed in 2023 despite uncertainty
By Pierre-Nicolas Schwab •
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Netflix Preview Club: a private panel for Netflix market research
By Pierre-Nicolas Schwab •
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Relationship marketing: advantages, advice, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
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Growth marketing: definition and practical advice
By Pierre-Nicolas Schwab •
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Trends 2023: 7 markets that are suffering post-Covid
By Pierre-Nicolas Schwab •
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The place of early adopters in technology adoption
By Pierre-Nicolas Schwab •
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Trade marketing: advantages and strategic advice
By Pierre-Nicolas Schwab •
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Likert scale: 3 marketing advantages and 6 concrete examples
By Pierre-Nicolas Schwab •
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Neuromarketing: definition, uses, and examples
By Pierre-Nicolas Schwab •
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Christmas 2022: the trend towards savings [Survey]
By Pierre-Nicolas Schwab •
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Astroturfing: definition and examples of opinion manipulation
By Pierre-Nicolas Schwab •
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Replacing animal proteins: a real trend or a marketing bubble?
By Pierre-Nicolas Schwab •
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14 statistics to win the war for talent
By Pierre-Nicolas Schwab •
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Representative sample: criteria, size, pitfalls to avoid [Guide 2023]
By Pierre-Nicolas Schwab •
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7 buying motivations to boost your sales!
By Pierre-Nicolas Schwab •
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Trigger marketing: definition, advantages and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
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Qualitative research: definition, techniques, examples [Guide 2023].
By Pierre-Nicolas Schwab •
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What is ambush marketing? Is it really worth it?
By Pierre-Nicolas Schwab •