Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Customer-centric approach: definition and 3 strategic axes
By Pierre-Nicolas Schwab •
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Content curation: 6 key figures and 3 indispensable tools in 2023!
By Pierre-Nicolas Schwab •
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ChatGPT: 1000 texts analyzed and up to 75,3% similarity
By Pierre-Nicolas Schwab •
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Lead scoring: its 4 benefits on sales performance
By Pierre-Nicolas Schwab •
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Early retirement: what do the French think? [Survey 2023]
By Pierre-Nicolas Schwab •
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Customer Lifetime Value: definition, calculation, and an example
By Pierre-Nicolas Schwab •
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Sensory marketing: definition, advantages and use [Guide 2023]
By Pierre-Nicolas Schwab •
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Referral marketing: definition, advantages, and strategic guidelines
By Pierre-Nicolas Schwab •
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Stream your cooking with the Samsung connected oven: so useless
By Pierre-Nicolas Schwab •
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Shrinkflation: 4 strategies for brands to increase their profit margins
By Pierre-Nicolas Schwab •
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7 examples of viral marketing that have made the rounds on the web!
By Pierre-Nicolas Schwab •
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How algorithms (and Tik Tok) influence content creation
By Pierre-Nicolas Schwab •
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Direct marketing: definition, advantages, and strategic objectives
By Pierre-Nicolas Schwab •
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Marketing online: the practices of companies in 2023
By Pierre-Nicolas Schwab •
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Remarketing: definition, advantages, and strategies [Guide 2023]
By Pierre-Nicolas Schwab •
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Account-based marketing: 3 advantages and 3 strategies to adopt
By Pierre-Nicolas Schwab •
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Visit and analysis of the Lacoste flasghip store on the Champs-Elysées
By Pierre-Nicolas Schwab •
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M&M’s and wokism: analysis of the disappearance of the mascots
By Pierre-Nicolas Schwab •
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I kicked out a prestigious prospect, it was the right thing to do.
By Pierre-Nicolas Schwab •
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Marketing automation: definition, advantages, and platforms [Guide 2023]
By Pierre-Nicolas Schwab •
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Expert opinion: the 4 main shortcomings of the Social Selling Index
By Pierre-Nicolas Schwab •
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Shrinkflation and rationalization: the two sides of the same coin
By Pierre-Nicolas Schwab •
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Street marketing: 3 tips and 3 famous campaigns
By Pierre-Nicolas Schwab •
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Lead generation: company practices in 2023 [Research]
By Pierre-Nicolas Schwab •