Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Social media KPIs: the 5-must-have metrics!
By Pierre-Nicolas Schwab •
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Consumers willing to pay 16% more for eco-friendly packaging
By Pierre-Nicolas Schwab •
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How to define a brand territory? Definition and examples
By Pierre-Nicolas Schwab •
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Ricola: a pop-up store to celebrate the rebranding
By Pierre-Nicolas Schwab •
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Web Analytics: definition, benefits, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
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ChatGPT: 4 sources of risk for inbound marketing
By Pierre-Nicolas Schwab •
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Social Media Marketing (SMM): statistics and new strategies!
By Pierre-Nicolas Schwab •
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Yayoi Kusama and Louis Vuitton: the best of street marketing
By Pierre-Nicolas Schwab •
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Click and mortar: definition, advantages, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
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Generative AI: 9 types of websites in danger
By Pierre-Nicolas Schwab •
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Cross-media: definition, strategy, and examples [Guide 2023]
By Pierre-Nicolas Schwab •
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Diversity at the top: analysis of French management committees
By Pierre-Nicolas Schwab •
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4 examples of inbound marketing to attract more customers!
By Pierre-Nicolas Schwab •
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Content syndication: statistics, definition, and strategies
By Pierre-Nicolas Schwab •
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5 ways to protect content creators from generative AI
By Pierre-Nicolas Schwab •
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5 social media campaign ideas to engage your audience!
By Pierre-Nicolas Schwab •
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ChatGPT and Bing won’t replace Google. Here’s why.
By Pierre-Nicolas Schwab •
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3 examples of social proof to convert your visitors into customers!
By Pierre-Nicolas Schwab •
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Declining podcast market: still a good inbound strategy?
By Pierre-Nicolas Schwab •
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Local marketing: definition, advantages, and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
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Diversity at the Top: Research on U.S. Executive Committees
By Pierre-Nicolas Schwab •
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5 effective strategies to increase your user engagement!
By Pierre-Nicolas Schwab •
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What is the future of market research with ChatGPT?
By Pierre-Nicolas Schwab •
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Google vs. ChatGPT: 3-2 for Google
By Pierre-Nicolas Schwab •