Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Visit to the SIAL: first impressions
By Pierre-Nicolas Schwab •
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Do you know Archiduchesse
By Pierre-Nicolas Schwab •
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Interview with Marc Alagem, CEO of Freedelity
By Pierre-Nicolas Schwab •
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Why sme’s go bankrupt
By Pierre-Nicolas Schwab •
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Crédit Agricole: why I don’t understand their communication on Facebook
By Pierre-Nicolas Schwab •
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Invent an identity: the case of Breguet’s watches
By Pierre-Nicolas Schwab •
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Cocreation lesson #5 : customer experience
By Pierre-Nicolas Schwab •
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How does Air France – KLM deal with customer’s satisfaction?
By Pierre-Nicolas Schwab •
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The effects of word-of-mouth over time
By Pierre-Nicolas Schwab •
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And what if Ryanair was a model of customer experience management?
By Pierre-Nicolas Schwab •
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Loyalty and customer satisfaction in online commerce
By Pierre-Nicolas Schwab •
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An increadible experience: visit to the Blancpain manufacture
By Pierre-Nicolas Schwab •
Today's post will be slightly different and longer than usual to provide watch lovers less interested in marketing aspects with more technical information.