Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
-
What is the marketing positionning of Blancpain (Swatch group)
By Pierre-Nicolas Schwab •
-
Sara Lee vs. Nespresso : missed target
By Pierre-Nicolas Schwab •
-
Customer experience in Paris : « stratégie clients » trade show
By Pierre-Nicolas Schwab •
-
Let’s fight against Mobistar …
By Pierre-Nicolas Schwab •
-
Aligning customer’s and firm’s perspective on quality
By Pierre-Nicolas Schwab •
-
The service-profit chain at work
By Pierre-Nicolas Schwab •
-
A call to reinvent the codes of the luxury sector
By Pierre-Nicolas Schwab •
-
McCafé … Starbucks’ bane
By Pierre-Nicolas Schwab •
-
An original slogan is all what you need …
By Pierre-Nicolas Schwab •
-
Bad practices: mind the little details
By Pierre-Nicolas Schwab •
-
Cerdan Heritage: a very professional SME
By Pierre-Nicolas Schwab •
-
Customer satisfaction best practices
By Pierre-Nicolas Schwab •
-
The Vandenborre experience
By Pierre-Nicolas Schwab •
-
Decrypting Abercrombie & Fitch stores
By Pierre-Nicolas Schwab •
-
What is not an experience today?
By Pierre-Nicolas Schwab •
-
Customer experience: CEO’s passion is essential
By Pierre-Nicolas Schwab •
-
Customer-centricity lost : it’s all about industrial revolution
By Pierre-Nicolas Schwab •
-
Century 21 grows on industry inefficiencies
By Pierre-Nicolas Schwab •
-
It’s never too soon to prepare the sale of your company
By Pierre-Nicolas Schwab •
-
Next speak at Solvay Business School about Value co-creation
By Pierre-Nicolas Schwab •
-
Real-estate agencies in Brussels: the results of a study to evaluate professionalism
By Pierre-Nicolas Schwab •
-
Effectuation and causation
By Pierre-Nicolas Schwab •
-
Michel & Augustin: the reality behind the scene
By Pierre-Nicolas Schwab •
-
The energy drink market at SIAL 2010
By Pierre-Nicolas Schwab •