Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Sabine Laruelle, Belgian ministry of SMEs, on the importance of entrepreneurship
By Pierre-Nicolas Schwab •
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A PESTLE analysis may have helped the eco-construction sector
By Pierre-Nicolas Schwab •
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How to announce a bad news: the example of ING
By Pierre-Nicolas Schwab •
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Impediments in business transfers (#rentconference)
By Pierre-Nicolas Schwab •
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Does Mobistar follow best practices for complaints management?
By Pierre-Nicolas Schwab •
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Paul bakeries: when service and brand image do not match
By Pierre-Nicolas Schwab •
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Meet first the legal requirements first, then speak about customer service: the Mobistar case
By Pierre-Nicolas Schwab •
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Dexia: you’re not alone
By Pierre-Nicolas Schwab •
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Is this what marketing in the wine industry looks like?
By Pierre-Nicolas Schwab •
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Off topic. This is what I call leadership
By Pierre-Nicolas Schwab •
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A call for an open-minded attitude in marketing innovation
By Pierre-Nicolas Schwab •
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Bankruptcies vs. business creations
By Pierre-Nicolas Schwab •
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Extraordinary customer service
By Pierre-Nicolas Schwab •
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Dandoy, a Belgian “Love Brand”
By Pierre-Nicolas Schwab •
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FNAC wants to reinvent the relationship with the customers
By Pierre-Nicolas Schwab •
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MyStarbucksIdea: a great failure ?
By Pierre-Nicolas Schwab •
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Relationship marketing again and again
By Pierre-Nicolas Schwab •
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Guerlain: customer experience in the historic store on Paris’ Champs Elysées
By Pierre-Nicolas Schwab •
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The Belgian Post wants to rejuvenate postcards
By Pierre-Nicolas Schwab •
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Entrepreneurs and black money
By Pierre-Nicolas Schwab •
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An outstanding customer experience in an incredible store in Brussels
By Pierre-Nicolas Schwab •
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The clichés of Lavazza’s advertisement
By Pierre-Nicolas Schwab •
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How to manage customers’ expectations
By Pierre-Nicolas Schwab •
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The example of a well-managed customer experience by Blancpain
By Pierre-Nicolas Schwab •