Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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How design can enhance business innovation
By Pierre-Nicolas Schwab •
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SIAL deadline is approaching: innovations in the food and drink sector
By Pierre-Nicolas Schwab •
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Rolls-Royce’s extreme segmentation
By Pierre-Nicolas Schwab •
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When the consumer interacts actively with the store window
By Pierre-Nicolas Schwab •
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Do you want to do business or not?
By Pierre-Nicolas Schwab •
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From ready-to-eat to ready-to-prepare, a new product experience
By Pierre-Nicolas Schwab •
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Has Delhaize already given up?
By Pierre-Nicolas Schwab •
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For its anniversary Carrefour sells at prices of 50 years ago
By Pierre-Nicolas Schwab •
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What is the future of luxury brands in Asia?
By Pierre-Nicolas Schwab •
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Lytro will fail and go bankrupt, unless …
By Pierre-Nicolas Schwab •
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Is Germany an ecosystem for SMEs ?
By Pierre-Nicolas Schwab •
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Drawing some parallels between Volkswagen and Swatch: two very similar strategies
By Pierre-Nicolas Schwab •
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The most beautiful ways to display products. Part 6: Patrick Roger
By Pierre-Nicolas Schwab •
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Delhaize launches virtual shopping innovation in Brussels
By Pierre-Nicolas Schwab •
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Low-cost and high-profits: business models reshaped
By Pierre-Nicolas Schwab •
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Unicredit explicitly warns investors about national currencies reintroduction scenario
By Pierre-Nicolas Schwab •
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Repetto’s store in Paris: always a pleasure to visit
By Pierre-Nicolas Schwab •
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Pay What You Want
By Pierre-Nicolas Schwab •
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The coffee capsules war will not happen
By Pierre-Nicolas Schwab •
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An ice way to promote its products and store
By Pierre-Nicolas Schwab •
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New trends in advertising techniques
By Pierre-Nicolas Schwab •
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1855.com : how long can they survive?
By Pierre-Nicolas Schwab •
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Happy New Year
By Pierre-Nicolas Schwab •
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Why am I writing this blog?
By Pierre-Nicolas Schwab •