Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Here’s why Aigle’s new marketing strategy works amazingly well
By Pierre-Nicolas Schwab •
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Looking back at one year of blogging
By Pierre-Nicolas Schwab •
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How to: define your pricing
By Pierre-Nicolas Schwab •
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No market research for Subway stores
By Pierre-Nicolas Schwab •
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Marketing strategy: use humor to create differentiation
By Pierre-Nicolas Schwab •
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The criteria used by banks to give or refuse loans to entrepreneurs
By Pierre-Nicolas Schwab •
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Crowdfunding: the consequence of banks not financing startups
By Pierre-Nicolas Schwab •
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Lessons learned on starting up a new store
By Pierre-Nicolas Schwab •
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Have customers become unsatisfied about low-cost services and products?
By Pierre-Nicolas Schwab •
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Moving a shop to another location also requires market research
By Pierre-Nicolas Schwab •
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Trendspotting: What is nomadism?
By Pierre-Nicolas Schwab •
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Three criteria to differentiate good and bad prospects
By Pierre-Nicolas Schwab •
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Meeting with a great entrepreneur, Alain Milliat
By Pierre-Nicolas Schwab •
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Be responsive: a business strategy that works … if you apply it!
By Pierre-Nicolas Schwab •
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Will Ryanair really improve service quality to satisfy its customers?
By Pierre-Nicolas Schwab •
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Emerging trend on the food market : raw chocolate
By Pierre-Nicolas Schwab •
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The soon collapsing delicatessen market
By Pierre-Nicolas Schwab •
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« Clic and walk » reinvents the customer satisfaction survey
By Pierre-Nicolas Schwab •
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How to create a concept store with a limited budget?
By Pierre-Nicolas Schwab •
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Black money hunt makes Ferrari sales drop
By Pierre-Nicolas Schwab •
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Ryanair’s CEO better at provocation than Abercrombie&Fitch’s CEO
By Pierre-Nicolas Schwab •
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How a postcard can create high customer satisfaction
By Pierre-Nicolas Schwab •
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BNP Paribas Fortis: how their hotline make them lose customers
By Pierre-Nicolas Schwab •
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The market of recycled devices grows with the crisis
By Pierre-Nicolas Schwab •