Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Successful market research and yet another store opened in Brussels
By Pierre-Nicolas Schwab •
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Franchise Expo Paris : what’s new and what we liked
By Pierre-Nicolas Schwab •
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Innovation in the postal sector. Episode 5 : automatic lockers
By Pierre-Nicolas Schwab •
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A call for a revolution in customers – firms relationships
By Pierre-Nicolas Schwab •
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Innovations in the postal sector. Episode 3: new delivery options
By Pierre-Nicolas Schwab •
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Luxury: shocking bad service and low customer satisfaction
By Pierre-Nicolas Schwab •
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Off topic : a unique story-telling experience with kids
By Pierre-Nicolas Schwab •
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Innovations in the postal sector. Episode 1: 3D printing
By Pierre-Nicolas Schwab •
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Increasing customer satisfaction through expectations management
By Pierre-Nicolas Schwab •
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Innovations in the postal sector: business models revamped
By Pierre-Nicolas Schwab •
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Western Union blue ocean strategy to increase loyalty
By Pierre-Nicolas Schwab •
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These business cards are amazing
By Pierre-Nicolas Schwab •
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The innovation strategy of Edenred to conquer new markets
By Pierre-Nicolas Schwab •
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Do we do theoretical marketing?
By Pierre-Nicolas Schwab •
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The right marketing strategy to sell products with a premium
By Pierre-Nicolas Schwab •
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What is the value of a “Like” for your business strategy?
By Pierre-Nicolas Schwab •
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Stop asking a NDA when asking an offer for a market research
By Pierre-Nicolas Schwab •
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You’ll never guess which material Mondavi used to create sunglasses
By Pierre-Nicolas Schwab •
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Market research : organic food « baskets »
By Pierre-Nicolas Schwab •
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Interview of Kenny Martineau, the million-viewer unsatisfied customer
By Pierre-Nicolas Schwab •
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Videos are excellent (and effective ways) to complain
By Pierre-Nicolas Schwab •
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Which perspectives for firms’ bankruptcies in 2014
By Pierre-Nicolas Schwab •
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Johnny Thijs: Belgium looses all-time most successful CEO in postal world
By Pierre-Nicolas Schwab •
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24/05/2008 – 10/01/2014 : almost 6 years of blogging already
By Pierre-Nicolas Schwab •