Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Clever store window : innovative, interactive and surprising
By Pierre-Nicolas Schwab •
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Le Substore : Heineken opens its popup store in Paris
By Pierre-Nicolas Schwab •
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High on frustration, low on satisfaction : call centers’ phone menus
By Pierre-Nicolas Schwab •
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Unethical behavior : making money around terrorist attacks
By Pierre-Nicolas Schwab •
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Big Data becomes Art at MoMa
By Pierre-Nicolas Schwab •
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Can we measure satisfaction in our bodies ?
By Pierre-Nicolas Schwab •
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Complaint handling in numbers : are customers really satisfied ?
By Pierre-Nicolas Schwab •
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Market research : being customer centric is key
By Pierre-Nicolas Schwab •
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Big Data: why couldn’t you sell your data?
By Pierre-Nicolas Schwab •
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Wrong consumer behavior driven by bad design
By Pierre-Nicolas Schwab •
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What is the future of radio?
By Pierre-Nicolas Schwab •
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How radio consumption is changing among younger generations
By Pierre-Nicolas Schwab •
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Volkswagen scandal : will customers really care?
By Pierre-Nicolas Schwab •
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How to ruin customer satisfaction in one sentence
By Pierre-Nicolas Schwab •
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Customer experience : wine estate “La Grange des Pères” uses sensory marketing
By Pierre-Nicolas Schwab •
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Focus group vs. interview : what is best for your market research ?
By Pierre-Nicolas Schwab •
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A new way to finance the growth of startups : bonds ! (Part 2)
By Pierre-Nicolas Schwab •
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A new way to finance the growth of startups : bonds ! (Part 1)
By Pierre-Nicolas Schwab •
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Facebook new patent for credit rating through social networks
By Pierre-Nicolas Schwab •
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Probably the best business card ever created
By Pierre-Nicolas Schwab •
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Not sure SnapChat will become a profitable business
By Pierre-Nicolas Schwab •
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How to drive Generations Y and Z back to traditional media
By Pierre-Nicolas Schwab •
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Shared Economy: the three radical changes of the last 30 years
By Pierre-Nicolas Schwab •
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Ryanair: the best complaint letter ever sent + tips to get compensated
By Pierre-Nicolas Schwab •