Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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How I got in the TOP10 of Linkedin’s most viewed profiles
By Pierre-Nicolas Schwab •
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The economy of the attention ensures a world of mediocrity
By Pierre-Nicolas Schwab •
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French Universities scandalous selection algorithm revealed
By Pierre-Nicolas Schwab •
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Market research: Snapchat 2nd most popular social media
By Pierre-Nicolas Schwab •
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Customers are kings ? No ! Not all !
By Pierre-Nicolas Schwab •
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Data Scientists are NOT the solution
By Pierre-Nicolas Schwab •
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Big Data can save lives
By Pierre-Nicolas Schwab •
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Bpost / PostNL : the historical context behind the merger
By Pierre-Nicolas Schwab •
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Why does Bpost want to buy Post.nl ?
By Pierre-Nicolas Schwab •
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Big Data : what are the trends in the retail and insurance sectors ?
By Pierre-Nicolas Schwab •
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Pros and cons of focus groups vs. interviews: an in-depth review
By Pierre-Nicolas Schwab •
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The Financial Times found the most perfect KPI’s to measure success
By Pierre-Nicolas Schwab •
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Market research: all our knowledge made available in one place
By Pierre-Nicolas Schwab •
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Will Amazon revolutionize supply-chain management?
By Pierre-Nicolas Schwab •
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How to do a desk research on a market you don’t know yet (PART 2/2)
By Pierre-Nicolas Schwab •
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How to do a desk research on a market you don’t know yet (PART 1/2)
By Pierre-Nicolas Schwab •
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iOT : this object offers a new music experience
By Pierre-Nicolas Schwab •
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Will banks sell your data to retailers?
By Pierre-Nicolas Schwab •
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Insurances : towards the end of the risk sharing principle ?
By Pierre-Nicolas Schwab •
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“What else” : do you remember where it comes from ?
By Pierre-Nicolas Schwab •
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Hospitality : this postcard leverages customer satisfaction
By Pierre-Nicolas Schwab •
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Mobile Me : your car has no secrets for Mercedes
By Pierre-Nicolas Schwab •
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Service quality : the next retail challenge after Big Data
By Pierre-Nicolas Schwab •
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Customers are the last hurdle to remove for a smoother supply-chain
By Pierre-Nicolas Schwab •