Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Imperfection can also be a source of delight and customer satisfaction
By Pierre-Nicolas Schwab •
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Can Big Data become a technique to promote transparency and equity
By Pierre-Nicolas Schwab •
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Measuring emotions for a better customer experience management
By Pierre-Nicolas Schwab •
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How data vulnerability affects firms’ performance and how to remedy it
By Pierre-Nicolas Schwab •
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Academic research debunks the myth of filter bubbles
By Pierre-Nicolas Schwab •
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How US elections shed light on the filter bubble phenomenon
By Pierre-Nicolas Schwab •
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Nissan Electric Café : a popup store where you pay with energy instead of money
By Pierre-Nicolas Schwab •
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Market research : how news consumption is evolving
By Pierre-Nicolas Schwab •
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Customer experience better than customer satisfaction to predict loyalty
By Pierre-Nicolas Schwab •
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Will Snap Spectacles glasses revive the augmented reality trend?
By Pierre-Nicolas Schwab •
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Customer satisfaction, customer experience and big data
By Pierre-Nicolas Schwab •
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What are the latest conclusions of academics on customer satisfaction and customer experience ?
By Pierre-Nicolas Schwab •
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The role of Big Data on society : EBU conference
By Pierre-Nicolas Schwab •
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Amazon Go : this disruptive retail model hides a secret
By Pierre-Nicolas Schwab •
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A roll to spread chocolate : really a good idea?
By Pierre-Nicolas Schwab •
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How novelty and serendipity improve customer satisfaction
By Pierre-Nicolas Schwab •
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Dove opens first popup store in Paris : it’s superb
By Pierre-Nicolas Schwab •
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Are we living in the matrix ?
By Pierre-Nicolas Schwab •
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Vitality offers Apple watch to monitor your activity : one more insurance into big (health) data
By Pierre-Nicolas Schwab •
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Thierry Mugler popup store creates sensory customer experience
By Pierre-Nicolas Schwab •
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Digitalization : why I will not use my insurance mobile application
By Pierre-Nicolas Schwab •
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Artificial Intelligence : why we need respectful algorithms
By Pierre-Nicolas Schwab •
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Big Data : 4 types of filter bubbles
By Pierre-Nicolas Schwab •
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Re-Belle jams : an ethical project against food waste
By Pierre-Nicolas Schwab •