Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Amazon’s new business move will lock customers further
By Pierre-Nicolas Schwab •
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4 hints to avoid your customer satisfaction survey from failing
By Pierre-Nicolas Schwab •
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How the Goodhart’s law makes customer satisfaction surveys fail
By Pierre-Nicolas Schwab •
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Interview of Edward Vizard on implementing Pay-What-You-Want at Garçonne & Chérubin
By Pierre-Nicolas Schwab •
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Ford builds trust and satisfaction with the Ford video check
By Pierre-Nicolas Schwab •
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Education : machine learning for better learning
By Pierre-Nicolas Schwab •
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Belfius : 95,25% customer satisfaction. Can you believe it?
By Pierre-Nicolas Schwab •
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Market research : data strategy for European broadcasting organizations
By Pierre-Nicolas Schwab •
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Why Facebook emoji are an incredibly smart move
By Pierre-Nicolas Schwab •
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Virtual Reality : Interview of ArtMyn founder, Loic Baboulaz
By Pierre-Nicolas Schwab •
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Recommendation algorithms : the myth of filter bubbles at stake
By Pierre-Nicolas Schwab •
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Artificial intelligence: are algorithms biased by nature ?
By Pierre-Nicolas Schwab •
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Good news for customers’ satisfaction : robots will replace humans
By Pierre-Nicolas Schwab •
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Which market research method for a new concept, product or service ?
By Pierre-Nicolas Schwab •
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The human costs of buying from Deliveroo, UberEats and the like
By Pierre-Nicolas Schwab •
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Retail : the role of packaging on in-store purchase decisions
By Pierre-Nicolas Schwab •
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I finally found a useful Virtual Reality (VR) application
By Pierre-Nicolas Schwab •
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When will the IoT market eventually crash ?
By Pierre-Nicolas Schwab •
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GDPR compliance: are your algorithms ethical?
By Pierre-Nicolas Schwab •
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Linkedin helps recruiters develop bad practices
By Pierre-Nicolas Schwab •
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Emotions detection in advertising: consumers still reluctant to give their data
By Pierre-Nicolas Schwab •
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Retail : Garconne et Cherubin offers “Pay-What-You-Want” option
By Pierre-Nicolas Schwab •
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Market research : Norwegians don’t want personnalized insurance
By Pierre-Nicolas Schwab •
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More debt leads to lower customer satisfaction
By Pierre-Nicolas Schwab •