Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
-
Customer satisfaction is all about expectations : a real example
By Pierre-Nicolas Schwab •
-
Consumer behavior : why do we leave online reviews?
By Pierre-Nicolas Schwab •
-
Signs of the Times : an artistic project on algorithmic recommendations
By Pierre-Nicolas Schwab •
-
Workshop on fairness and ethics in recommendation systems
By Pierre-Nicolas Schwab •
-
Dynamic pricing : natural marketing evolution or threat ?
By Pierre-Nicolas Schwab •
-
Market research : evolution of food purchasing behaviors on the French market
By Pierre-Nicolas Schwab •
-
3 key principles to follow for your good customer satisfaction surveys
By Pierre-Nicolas Schwab •
-
How Big Data will influence the future of advertising
By Pierre-Nicolas Schwab •
-
How has our blog audience evolved in the first half 2017
By Pierre-Nicolas Schwab •
-
French President Macron listens to his customers
By Pierre-Nicolas Schwab •
-
How to use single-sign-on in retail to improve customer experience
By Pierre-Nicolas Schwab •
-
Big Data and ethics : how visualization can screw it up
By Pierre-Nicolas Schwab •
-
Airlines loyalty programs : different countries, different benefits
By Pierre-Nicolas Schwab •
-
The right to failure doesn’t exist with artificial intelligence. This is terrible.
By Pierre-Nicolas Schwab •
-
Moncler and DKV don’t care about customer complaints
By Pierre-Nicolas Schwab •
-
Big Data and Ethics : first sucessful meetup at DigitYser in Brussels
By Pierre-Nicolas Schwab •
-
Facebook doesn’t tell you really why you get targeted advertising
By Pierre-Nicolas Schwab •
-
GDPR : what does data portability really mean ?
By Pierre-Nicolas Schwab •
-
Ugly vegetables look more natural and give stores a better image
By Pierre-Nicolas Schwab •
-
The single most loyal customer American Airlines wanted to get rid of
By Pierre-Nicolas Schwab •
-
New Twitter conditions give you a glimpse into how and which personal data collected
By Pierre-Nicolas Schwab •
-
Personalized car insurance has unexpected effects on customers behaviors
By Pierre-Nicolas Schwab •
-
Customer loyalty : 3 sets of KPI’s that should become your priorities
By Pierre-Nicolas Schwab •
-
Youtube recommendations : user experience and algorithmes better than ever
By Pierre-Nicolas Schwab •