Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Flying Tiger: here’s how a unique customer experience is created
By Pierre-Nicolas Schwab •
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Sonos flagship store offers a unique customer experience
By Pierre-Nicolas Schwab •
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GDPR : these 2 examples prove that US companies are not ready
By Pierre-Nicolas Schwab •
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GDPR: what is consent and why it will impact customer satisfaction
By Pierre-Nicolas Schwab •
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Louis Vuitton’s latest popup store in New-York open until 10 March 18
By Pierre-Nicolas Schwab •
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Retail: here’s how you can make it easy for people to buy more
By Pierre-Nicolas Schwab •
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Market analysis: what’s the future of supermarkets ?
By Pierre-Nicolas Schwab •
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Retail : here’s how Lego ensures customers buy more
By Pierre-Nicolas Schwab •
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Everything will be purchased online: only those offline businesses will survive
By Pierre-Nicolas Schwab •
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Market research : how do sales of electric vehicles in Europe look like?
By Pierre-Nicolas Schwab •
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A qualitative market research of the Hollister & Co. brand perceptions
By Pierre-Nicolas Schwab •
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The next hand-written you’ll get may have been produced by those robots
By Pierre-Nicolas Schwab •
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Dynamic pricing in retail : can smart shelves lead to discrimination?
By Pierre-Nicolas Schwab •
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Uber wants your data to support its own (ghost) kitchen business
By Pierre-Nicolas Schwab •
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Social networks destroy society: what should be done?
By Pierre-Nicolas Schwab •
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Online market research reveals the #1 factor to reduce showrooming
By Pierre-Nicolas Schwab •
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The history of media resistance : from printing to social media through TV and radio
By Pierre-Nicolas Schwab •
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The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
By Pierre-Nicolas Schwab •
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Zalando free-returns policy drives customer loyalty up
By Pierre-Nicolas Schwab •
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Retail innovation: smart shelves enable dynamic pricing
By Pierre-Nicolas Schwab •
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Market research combines Big Data and qualitative techniques .. 120 years ago
By Pierre-Nicolas Schwab •
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If you are addicted to your social media, it’s because you suffer of FOMO
By Pierre-Nicolas Schwab •
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Which future for Borsalino ?
By Pierre-Nicolas Schwab •
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Ghost kitchens : the next disruption in the restaurant industry?
By Pierre-Nicolas Schwab •