Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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How to do market research? Phase 7: the transition to the business plan
By Pierre-Nicolas Schwab •
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How to do market research? Phase 6: quantitative techniques
By Pierre-Nicolas Schwab •
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How to do market research? Phase 5: qualitative techniques
By Pierre-Nicolas Schwab •
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How to do market research? Phase 4: PESTEL and competition analysis
By Pierre-Nicolas Schwab •
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How to do market research? Phase 3: choosing the right market research methods
By Pierre-Nicolas Schwab •
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How to do market research? Phase 2 : improve your idea
By Pierre-Nicolas Schwab •
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How to do market research? Phase 1: test your idea
By Pierre-Nicolas Schwab •
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How to do market research? Here’s our step-by-step guide that anyone can use
By Pierre-Nicolas Schwab •
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Reading privacy policies of the 20 most-used mobile apps takes 6h40
By Pierre-Nicolas Schwab •
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30 days to read privacy policies: consent fatigue will make GDPR ineffective
By Pierre-Nicolas Schwab •
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Artificial intelligence enhances borders safety
By Pierre-Nicolas Schwab •
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Do you know your customers ? On the importance of data sovereignty
By Pierre-Nicolas Schwab •
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GDPR : market research predicts companies will be hit by massive requests
By Pierre-Nicolas Schwab •
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Market research: the 5 trends that will shape the future of retailing
By Pierre-Nicolas Schwab •
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Cambridge Analytica closes but it’s only the tip of the iceberg
By Pierre-Nicolas Schwab •
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How to successfuly realize qualitative interviews in market research studies
By Pierre-Nicolas Schwab •
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Step-by-step market research guide almost ready: first teaser
By Pierre-Nicolas Schwab •
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3 steps to prepare an (online) survey in several languages
By Pierre-Nicolas Schwab •
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Face recognition algorithms are biases towards black people and women
By Pierre-Nicolas Schwab •
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This startup may have needed a market research before going live
By Pierre-Nicolas Schwab •
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Retailer “la Halle” discovers hidden costs of loyalty cards
By Pierre-Nicolas Schwab •
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We live in a technocracy : technology is driving behaviours and law
By Pierre-Nicolas Schwab •
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Artificial intelligence won’t replace you if you are creative: here’s why
By Pierre-Nicolas Schwab •
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Cambridge Analytica scandal: it’s the user stupid !
By Pierre-Nicolas Schwab •