Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Market research: how and why Cognac exports reached all-time high
By Pierre-Nicolas Schwab •
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IBC 2018 in Amsterdam : the right place to detect trends in the broadcasting industry
By Pierre-Nicolas Schwab •
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Retail: arrange products attractively to make customers buy more
By Pierre-Nicolas Schwab •
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Customer experience: this restaurant offers a digital detox
By Pierre-Nicolas Schwab •
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Using sensory marketing to improve your brand image
By Pierre-Nicolas Schwab •
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Nudie Jeans builds a community around upcycling and quality
By Pierre-Nicolas Schwab •
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Customer experience: is Soho House Berlin the future of concept stores?
By Pierre-Nicolas Schwab •
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Facebook alert: users are massively desinstalling the app in the US
By Pierre-Nicolas Schwab •
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2/3 of value lost in 18 months: future of Snapchat doesn’t look good
By Pierre-Nicolas Schwab •
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GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
By Pierre-Nicolas Schwab •
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Marketing research: the influence of privacy perception on customer loyalty
By Pierre-Nicolas Schwab •
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Customer experience : finally a scientific scale to measure it
By Pierre-Nicolas Schwab •
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Beneteau applied simple market research method to calcule market share
By Pierre-Nicolas Schwab •
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Should customer satisfaction always be a priority?
By Pierre-Nicolas Schwab •
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Market research : the combined effect of music and light in the retail sector
By Pierre-Nicolas Schwab •
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IntoTheMinds offers market research services in France
By Pierre-Nicolas Schwab •
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filter bubbles: scientific evidence that algorithms aren’t to be blamed
By Pierre-Nicolas Schwab •
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GDPR : don’t be afraid. Nothing will change.
By Pierre-Nicolas Schwab •
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Exhibition: Canaletto was a marketing genius
By Pierre-Nicolas Schwab •
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Market research : cashless payments are taking up in Germany
By Pierre-Nicolas Schwab •
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Market research: be careful when choosing the location of your store
By Pierre-Nicolas Schwab •
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Societal and ethical issues of digitization: are emotions covered by GDPR?
By Pierre-Nicolas Schwab •
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This artist uses market research techniques for a stunning visual result
By Pierre-Nicolas Schwab •
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What’s the marketing secret behind Frank Woolworth’s fortune?
By Pierre-Nicolas Schwab •