Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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How F.P. Journe created a new service without market research
By Pierre-Nicolas Schwab •
In this article, you'll discover the example of a watch brand that launched a new service based on a customer's request. The CEO's intuition paid off, but it's important to remember that this is the exception. Here's how to get the best out of your customers' ideas and assessments.
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Websummit: advantages, disadvantages, and opportunities
By Pierre-Nicolas Schwab •
In this article, you'll find our feedback on Websummit 2023 and our reasons for wanting to have a booth at Websummit 2024. Read our advice on how to get the most out of this not-to-be-missed event.
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Louis Vuitton window Displays: the most beautiful and their marketing role
By Pierre-Nicolas Schwab •
This article presents several spectacular windows from the Louis Vuitton brand. They remind us that window displays are integral to this brand's marketing strategy.
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An interactive window that surfs on recovery
By Pierre-Nicolas Schwab •
The store window is an essential component of any successful store. Yet, they are rarely designed to be interactive. The Jamini store in Paris is. And it is even more successful for being part of a neighborhood initiative.
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The downside of participative marketing
By Pierre-Nicolas Schwab •
Co-creation can be an interesting marketing approach for strengthening ties with customers. However, it is important to consider the possible negative effects of such a project. The example analyzed in this article demonstrates this.
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Net Promoter Score (NPS): a reliable measure of customer satisfaction?
By Pierre-Nicolas Schwab •
The Net Promoter Score (NPS) is universally used to measure customer satisfaction. However, it was created for another purpose. Find out in this article whether the NPS is dependable and its limitations.
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Food: 2 examples of co-branding with luxury brands
By Pierre-Nicolas Schwab •
SIAL was the opportunity to discover several products using the marketing technique of co-branding to differentiate themselves. Discover in this article the brands Galateo & Friends (and its partnership with Swarovski) and Di Martino (and its partnership with Dolce & Gabbana).
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Customer satisfaction: top managers should talk to their customers
By Pierre-Nicolas Schwab •
Top management is often detached from customer reality. Jeff Bezos (Amazon) and Ryanair have implemented organizational solutions to put customer satisfaction at the center of their concerns.
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Vuitton x artists collaboration: works of art or luxury products?
By Pierre-Nicolas Schwab •
Louis Vuitton is multiplying its collaborations with contemporary artists. Are Vuitton products becoming works of art in their own right? And how do these collaborations benefit the brand?
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Advertising: improving effectiveness with eye-tracking
By Pierre-Nicolas Schwab •
Eye-tracking is an advanced technology that can improve your advertising. But without going that far, you'll find in this article a simple tip for anticipating the effectiveness of your ads.
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Online surveys : not always the best choice
By Pierre-Nicolas Schwab •
There's more to market research than surveys. This article explains why a survey is only part of the puzzle, and other complementary techniques are necessary.
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Free returns on the way out, despite their benefits
By Pierre-Nicolas Schwab •
Free returns are becoming the exception rather than the rule in e-commerce. Yet scientific research reveals that their impact on sales and customer loyalty is enormous.
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The 5 types of qualitative interviews and their applications
By Pierre-Nicolas Schwab •
If you plan to conduct qualitative interviews (e.g., for market research), you need to think carefully about which variant best suits your project. In this article, we'll look at the different variants and explain when to use them.
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Market research: When should you involve your customers?
By Pierre-Nicolas Schwab •
Your customers can actively participate in developing new products and services. This is the principle of co-creation. But involving them at the right time is important so the process runs smoothly. We give you the keys to understanding this in this article.
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Don’t smile too much if you want to be perceived as competent
By Pierre-Nicolas Schwab •
How can you increase your chances of turning a prospect into a customer? Closing the deal also depends on how competent you feel. Research unravels some of the mysteries.
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Qualitative market research: preparing a correlation matrix
By Pierre-Nicolas Schwab •
Analyzing qualitative interviews is often problematic. In this article, we explain how to conduct a correlation matrix and give you practical advice on making the most of your results.
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LinkedIn invitations: how to encourage more personalization
By Pierre-Nicolas Schwab •
A better design of the LinkedIn connection request would increase the personalization rate of invitation messages. Currently, 87% of connection requests are not personalized.
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Colruyt champion of price changes [Research]
By Pierre-Nicolas Schwab •
In this research, we reveal how 3 retailers (Carrefour, Delhaize, Colruyt) adapt their prices. The enormous differences show that Colruyt is aggressively defending its market share and marketing positioning.
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E-commerce: 6 use cases for generative AI
By Pierre-Nicolas Schwab •
Generative AI is revolutionizing many sectors. E-commerce is no exception. This article analyzes 6 real-life use cases, from the simplest (text content creation) to the most complicated (video avatars for online sales).
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Europeans want porn as much as news
By Pierre-Nicolas Schwab •
In this article, we analyze the most searched keywords in 27 European countries. They will help you understand what people in the 27 EU countries are interested in. The results are surprising.
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Local market research: a new free tool
By Pierre-Nicolas Schwab •
A French trade association (U2P) launched a new interactive tool. This research tool can lay the foundations for local market research. We have assessed this tool. Find out in this article how it works, its benefits, and its limitations.
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Veesual: generative AI at the service of e-commerce and fashion
By Pierre-Nicolas Schwab •
Veesual uses generative AI, specifically GANs, to enhance the experience on e-commerce websites. Its technology enables customers to visualize clothes on mannequins of their choice and create personalized looks. In this podcast, CEO Maxime Patte tells us about his entrepreneurial adventure.
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Product Information Management: ChatGPT changes the game
By Pierre-Nicolas Schwab •
ChatGPT makes it easier to manage products in e-commerce. This is known as Product Information Management or PIM. ChatGPT makes it easier to create and enhance product descriptions. As our test shows, you can even use a photo to produce a product description.
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Streamflation: Inflation affects streaming too
By Pierre-Nicolas Schwab •
Streamflation is the rising price of streaming subscriptions due to inflation. Prices are skyrocketing, but even so, subscribers are staying. However, consolidation is inevitable, and companies like Netflix, Disney, etc., are already making drastic cost cuts.