Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Impact of artificial intelligence in the retail, media and insurance sectors
By Pierre-Nicolas Schwab •
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Delhaize Fresh Atelier: analysis of a retail concept and new openings
By Pierre-Nicolas Schwab •
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What are the habits related to money withdrawals in Europe?
By Pierre-Nicolas Schwab •
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Market research: who are the customers of ride-hailing applications?
By Pierre-Nicolas Schwab •
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Tribute to Karl Lagerfeld, an outstanding artist and a marketing genius
By Pierre-Nicolas Schwab •
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Correcteo transforms a niche market into a business opportunity
By Pierre-Nicolas Schwab •
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Interactive showcases: the innovative tool that retailers have always dreamed of?
By Pierre-Nicolas Schwab •
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Smart speakers : powerful trend or next technological disillusion?
By Pierre-Nicolas Schwab •
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Online questionnaires in market research: beware of convenience samples
By Pierre-Nicolas Schwab •
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Customer satisfaction : Bpost Bank makes basic marketing mistakes
By Pierre-Nicolas Schwab •
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CoCasse vegetable tablets: a surprizing food innovation
By Pierre-Nicolas Schwab •
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French media to launch unique ID initiative to fight Facebook Connect back
By Pierre-Nicolas Schwab •
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Marketing research : purchase drivers of luxury iconic products
By Pierre-Nicolas Schwab •
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Voitto, an artificial intelligence with a heart
By Pierre-Nicolas Schwab •
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Tediber, the success story of a Digital Native Vertical Brand (DNVB)
By Pierre-Nicolas Schwab •
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Homestamp, a blockchain-based mobile application by Immoweb
By Pierre-Nicolas Schwab •
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Facebook’s hidden strategy to increase your addiction
By Pierre-Nicolas Schwab •
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10 mistakes to avoid in your online survey
By Pierre-Nicolas Schwab •
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What are the differences between B2B market research and B2C market research
By Pierre-Nicolas Schwab •
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How to conduct market research in B2B?
By Pierre-Nicolas Schwab •
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How to do market research in a B2C setting?
By Pierre-Nicolas Schwab •
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Thoughts on the future: these 3 factors will guarantee your employability
By Pierre-Nicolas Schwab •
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Here are the 4 reasons why innovations in the food sector fail
By Pierre-Nicolas Schwab •
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Media Fast Forward: conference on news and algorithms
By Pierre-Nicolas Schwab •