Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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SEO: 50,000 pages analyzed and 2m of queries easily accessible
By Pierre-Nicolas Schwab •
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Customer Loyalty: how Nespresso takes advantage of this with a single click
By Pierre-Nicolas Schwab •
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The Trump Brand: dropped from all directions, but will it continue to sink?
By Pierre-Nicolas Schwab •
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Data preparation: definition, examples, advice [guide 2023]
By Pierre-Nicolas Schwab •
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Walking while working: my experience with a treadmill desk
By Pierre-Nicolas Schwab •
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Qualitative interviews: use of real-life scenarios (or “vignettes”)
By Pierre-Nicolas Schwab •
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The 5 levels of data visualization: examples and advice [guide 2021]
By Pierre-Nicolas Schwab •
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This YouTuber has 50 million subscribers, and that’s not good news
By Pierre-Nicolas Schwab •
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Customer experience: definition, measurement, analysis [Guide, 2021]
By Pierre-Nicolas Schwab •
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Brexit: which impact on the roaming charges? [Study]
By Pierre-Nicolas Schwab •
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Lidl Sneakers: analysis of a marketing phenomenon
By Pierre-Nicolas Schwab •
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France’s best craftsman does everything to ensure customer satisfaction [video]
By Pierre-Nicolas Schwab •
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Up until My Last Breath: Intermarché’s advertisement that annoys me
By Pierre-Nicolas Schwab •
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Data visualization: definition, examples, tools, advice [guide 2021]
By Pierre-Nicolas Schwab •
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Market research in the EU: The 10 best data sources
By Pierre-Nicolas Schwab •
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Mendi, a technological innovation to strengthen your brain
By Pierre-Nicolas Schwab •
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The 5G is on the market and research for 6G is underway
By Pierre-Nicolas Schwab •
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[Podcast] Typewise would like to simplify typing on smartphones
By Pierre-Nicolas Schwab •
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Jérôme Grimonpon, a French chocolate specialist, is an entrepreneur like no other
By Pierre-Nicolas Schwab •
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How to transform a 9m² office into a multifunctional space
By Pierre-Nicolas Schwab •
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Market research in the Netherlands: the 10 best data sources
By Pierre-Nicolas Schwab •
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[Podcast] Teaching children to use digital technology
By Pierre-Nicolas Schwab •
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Covid-19: Impact on the cultural sector [research]
By Pierre-Nicolas Schwab •
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Market research in Portugal: the 10 best data sources
By Pierre-Nicolas Schwab •