Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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online focus group: 5 pitfalls to avoid
By Pierre-Nicolas Schwab •
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Fundraising: UK and retail in the lead [Research 2021]
By Pierre-Nicolas Schwab •
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The Google store in Chelsea (New-York): experiential and different from Apple
By Pierre-Nicolas Schwab •
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Listminut becomes Ring Twice: the background of the rebranding
By Pierre-Nicolas Schwab •
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With age, entrepreneurs are less confident but more thoughtful
By Pierre-Nicolas Schwab •
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Lego store New-York: personalization and phygital on the agenda
By Pierre-Nicolas Schwab •
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Social marketing: the example of food waste [Case study]
By Pierre-Nicolas Schwab •
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Media are addicted to notifications … and so are we [Research].
By Pierre-Nicolas Schwab •
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Marketing Mix: example of analysis according to the 7Ps [automobile]
By Pierre-Nicolas Schwab •
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Marketing Mix: example of analysis according to the 7Ps [watchmaking]
By Pierre-Nicolas Schwab •
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Social Marketing: Definition, Implementation, Examples [Guide 2021]
By Pierre-Nicolas Schwab •
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Marketing Mix: example of analysis according to the 7Ps [fruit juice]
By Pierre-Nicolas Schwab •
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Marketing Mix: definitions, analysis examples [Complete Guide 2023].
By Pierre-Nicolas Schwab •
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These 3 online banks are evolving their business model [Analysis].
By Pierre-Nicolas Schwab •
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3 techniques to make your online surveys more reliable
By Pierre-Nicolas Schwab •
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Positioning in marketing: definition, challenges, examples [guide 2021].
By Pierre-Nicolas Schwab •
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Cryptocurrencies: What is the profile of investors? [Research]
By Pierre-Nicolas Schwab •
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Blogging: my 5 sources of inspiration and my 5 favorite tools
By Pierre-Nicolas Schwab •
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Marketing and advertising: 5 innovative uses of the QR code [Research]
By Pierre-Nicolas Schwab •
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Marketing internship: all you need to know to find one, topics, advice [Guide 2021]
By Pierre-Nicolas Schwab •
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The Spada Gallery: an unusual artistic discovery in Rome
By Pierre-Nicolas Schwab •
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The Bacio Perugina has its own store in Perugia
By Pierre-Nicolas Schwab •
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The 4 most positive things I learned from the Covid crisis
By Pierre-Nicolas Schwab •
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Customer experience: The Lavazza Museum, a place to be taken as an example
By Pierre-Nicolas Schwab •