Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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Customer experience: 5 key moments to measure customer satisfaction
By Pierre-Nicolas Schwab •
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4 reasons for Netflix to publish its ratings
By Pierre-Nicolas Schwab •
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Goodvest: the promise of responsible investing [Podcast]
By Pierre-Nicolas Schwab •
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Qualitative interviews in B2B: what is the budget?
By Pierre-Nicolas Schwab •
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Netflix ratings: tough competition for the most popular movies and series
By Pierre-Nicolas Schwab •
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Marketing 360: definition, examples, action plan [Guide 2022].
By Pierre-Nicolas Schwab •
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Starbucks and Amazon Go, launch a joint store in New York
By Pierre-Nicolas Schwab •
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Marketing mix: analysis of the cosmetics brand Lush
By Pierre-Nicolas Schwab •
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Assurly disrupts the mortgage insurance market [Podcast]
By Pierre-Nicolas Schwab •
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Talking to the dead, the future of artificial intelligence?
By Pierre-Nicolas Schwab •
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Customer satisfaction: issues and challenges in the post-covid era
By Pierre-Nicolas Schwab •
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We forgive mistakes made by algorithms more easily than by humans
By Pierre-Nicolas Schwab •
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For Axa, customer satisfaction is not a priority. And it’s no secret!
By Pierre-Nicolas Schwab •
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How to stimulate discovery with recommendation algorithms
By Pierre-Nicolas Schwab •
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Coding Park introduces children to programming [Podcast].
By Pierre-Nicolas Schwab •
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Cloud Act and GDPR: can we host our data in the Cloud?
By Pierre-Nicolas Schwab •
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Marketing Mix: Duracell Optimum breaks battery market codes
By Pierre-Nicolas Schwab •
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The Organic Market: 2021, the year when everything went haywire.
By Pierre-Nicolas Schwab •
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Alert on the misappropriation of intellectual property
By Pierre-Nicolas Schwab •
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Fundraising in Europe: only 8.1% women!
By Pierre-Nicolas Schwab •
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How TaData allows Internet users to monetize their data
By Pierre-Nicolas Schwab •
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Amazon’s innovations have a price: human and environmental
By Pierre-Nicolas Schwab •
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PayPal and Pinterest: a marriage of love or reason?
By Pierre-Nicolas Schwab •
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A visit to the most prominent Amazon Fresh in Washington
By Pierre-Nicolas Schwab •