Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
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What is the future for automatic checkouts?
By Pierre-Nicolas Schwab •
In this article, I explain why retailers remove automatic checkouts from their outlets. I also look at the technologies that could replace them, so the in-store customer experience doesn't suffer.
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Backlink scam: DMCA Copyright Infringement Notice
By Pierre-Nicolas Schwab •
ctrl+cIn this article, I show you that the requests entitled "DMCA Copyright Infringement Notice" received by email are scams. I will explain what motivates scammers to prepare such an elaborate scam.
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Sneakers: ever more customization at Adidas
By Pierre-Nicolas Schwab •
The Adidas flagship store in Paris offers advanced sneaker customization services. Discover them in this article and understand their marketing benefits.
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Will human customer service soon be a thing of the past?
By Pierre-Nicolas Schwab •
In this article, I explain why and how AI, particularly generative AI, will replace human presence in customer service. No customer service will be spared, not even in physical stores.
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SEO is dead, and Google killed it
By Pierre-Nicolas Schwab •
In this article, I explain why I think SEO is dead. Google's algorithm updates in September 2023 and March 2024 were masking a complete shift in strategy from quality results to commercial alliances. I'll illustrate my point with several real-life examples.
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Customer complaints: ChatGPT responds better than humans
By Pierre-Nicolas Schwab •
In this article, I will tell you about market research that compares the quality of human responses to those of ChatGPT when managing customer complaints. The results then lead me to question the future of the human element in customer relations.
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Vivatech: tips for effective commercial prospecting
By Pierre-Nicolas Schwab •
In this article, I share my experience of 2 days spent at Vivatech canvassing for customers. I tried a hack that boosted my contact rate (from 10% to 50%).
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Customer trust: 549 Market Research studies reveal their secrets
By Pierre-Nicolas Schwab •
In this article, you'll discover the 8 factors influencing customer confidence in a company. Confidence is a central concept that plays a role in customer satisfaction and loyalty, among other things.
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What is the future of the non-food retail sector?
By Pierre-Nicolas Schwab •
The outlook for the non-food retail sector in 2024 is bleak. But 3 underlying trends offer hope.
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Greenwashing: retailers must play their role
By Pierre-Nicolas Schwab •
In this article, you'll discover how Nesquik inflates its margins through greenwashing. An eco-responsible product is sold for 48% more than its standard equivalent. Consumer psychology explains why this technique works so well.
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Lead generation beware of the backlash
By Pierre-Nicolas Schwab •
I've tried out the services of "lead sellers" and wasn't convinced. They're at best ineffective, at worst dangerous for your reputation. I explain everything in this article.
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Vivatech: 6 tips to prepare your visit
By Pierre-Nicolas Schwab •
In this article, I give 6 tips for making your visit to Vivatech as effective as possible. If you aim to find customers, you should find plenty of useful tips in this article.
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How to apply the 8 laws of Gestalt to data visualization
By Pierre-Nicolas Schwab •
In this article, I explain how to use the Gestalt laws to create better data visualization. Each law is illustrated with an example, and I've also listed the best practices and mistakes to avoid for each one.
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LinkedIn remains under-used by marketing managers [Research]
By Pierre-Nicolas Schwab •
In this research, I examined the LinkedIn activity of 520 marketing managers. These professionals need to make more use of this social network. I've included all the statistics in this research.
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Generative AI detectors: are they reliable? [Full test 2024]
By Pierre-Nicolas Schwab •
In this article, I present the results of a test I conducted on 11 generative AI detectors. A clear winner emerges among the free tools. The results are mixed, if not downright bad, for half of the AI detectors tested.
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Energy-efficient software: a source of competitiveness
By Pierre-Nicolas Schwab •
Energy efficiency is a concept that also applies to IT. In this article, I develop the idea that choosing a software solution based on its programming language can bring productivity and financial gains.
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Multi-item or single-item scales: How do you choose?
By Pierre-Nicolas Schwab •
In this article, I deal with a rather technical but especially important subject in quantitative research: choosing the right measurement scale. I give you 8 points of comparison to make the right choice.
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The 6 barriers to company transfers
By Pierre-Nicolas Schwab •
Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.
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Opinion surveys: beware of these 4 types of statistical error
By Pierre-Nicolas Schwab •
In this article, I discuss in simple terms the 4 types of statistical errors that can occur, singly or in combination, when conducting a survey. I give you practical advice on how to avoid them.
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Data visualization: 6 bad examples analyzed
By Pierre-Nicolas Schwab •
In this article, I dissect 6 examples of data visualizations (DataViz) that have more or less serious errors.
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Streak CRM: honest feedback after 3 months of use
By Pierre-Nicolas Schwab •
I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.
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Easter chocolates: tradition threatened by inflation?
By Pierre-Nicolas Schwab •
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
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Amazon MTurk: advice for successful research
By Pierre-Nicolas Schwab •
In this article, you'll find all my advice on how to use Amazon MTurk. This platform simplifies access for respondents, but there are several pitfalls to avoid.
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Surveys: what is a good measure ?
By Pierre-Nicolas Schwab •
In this article, I explain the concept of "good measurement" in quantitative survey research. I discuss the 4 characteristics that make for good-quality measurement.